Climate Conscious Creativity
Sustainability communications for the advertising industry
I offer copywriting, design and reporting for advertising agencies, production companies and brands looking to share their climate positive work.
Using industry leading carbon calculators, I support the measurement of scope 1, 2 and 3 emissions for the advertising industry, with a focus on production emissions using the AdGreen Carbon Calculator.
Alongside this I offer social media content plans for both businesses and individuals, as well as copywriting for thought pieces, articles, and biographies.
I’m an experienced communications manager who has worked across a number of creative organisations, in both advertising and the performing arts. From not-for-profit start ups, to global multinationals, I understand the challenges faced by companies on varying scales and can adapt my approach to suit a variety of company styles.
With a particular focus on climate communications, I have worked directly with brands, agencies, production companies and suppliers to support and share their carbon reduction efforts. I have created CPD training, tailored resources, live and virtual events and creative content to support this outcome. My experience working directly with senior stakeholders at industry leading organisations means I am well equipped to push for meaningful change from those in influential positions.
My corporate comms experience demonstrates my ability to deliver both serious and playful content, ultimately ensuring that the message cuts through a crowded landscape and lands with employees.
Lauren is effervescent. She is brilliant. She is a self-starter. She delivers on her word and her promise. She is curious and highly creative. She is magnetic, energizing and a great team partner. She is someone it gives me great pleasure to recommend.
Lauren is super smart communications and events professional but what made her stand out was her enthusiasm and positivity towards every task she was given.During her time at AdGreen Lauren constantly went above and beyond to do more and do better. A passionate advocate for sustainability, Lauren inspired us all, in the most creative of ways, to do more to protect the planet.
Lauren’s cheerful and generous nature meant she was a hugely popular member of the team. I would not hesitate to recommend Lauren and would love the opportunity to work with her again.
Lauren is a powerhouse to work with. Her breadth of knowledge and expertise is exceptional and her communication skills are second to none.
Having worked together to bridge finance data with carbon measurement, I was beyond impressed with Lauren’s ability to take action and drive quantifiable results.
Lauren is adept and curious, she asks valuable questions and finds solutions. Aside from being exceptionally accomplished in her professional endeavors, Lauren is an all round delight, and I hope to work together again in the future.
Lauren is fab, brings a fresh perspective and creative eye to everything, as well as a strong moral compass and a sense of humour, all of which enable Lauren to deliver both purposeful and powerful content.
Lauren has always demonstrated great expertise, competence, positive energy and people skills when I’ve worked with her through the AdGreen Advisory Board, and she is highly regarded by IPA member agencies.
New to my role as CEO of the Association of Photographers and board member of AdGreen, I met Lauren McGee in her role as Communications & Events Manager, and was impressed by her commitment and dedication to sustainability within the advertising industry.Lauren has proven to be a great advocate for supporting a range of different sized organisations and individuals. In her role for AdGreen our members needed guidance on how to reduce our carbon footprints, Lauren helped deliver this for us at various events we arranged.
I would have no hesitation in recommending Lauren to any organisation, particularly from a combined creative industry & sustainability perspective who actively want to reduce their carbon footprint.